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January 2006
Vol 2 Issue 1 |
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Brought to you by:
Your #1 Choice for Dry Rubs, Smoked Salt, & Texas Chili Seasoning
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THIS MONTH'S RECOMMENDED BUY |
Caroline's Texas Chili Seasoning
Perfect for warming up those cold winter evenings, but even more imporantly, it is the perfect addition to your Superbowl party!!
Made from a secret blend of spices and three unique types of chili peppers, this mix makes the perfect Texas chili, and each bag makes enough chili to feed 10 - 12 hungry chili-heads!
Caroline's Smoked Salt and Dry Rub Combo Set
For those who want the best of both worlds, this set contains one of each of our popular dry rubs and smoked kosher salts:
5 oz / 141.75 g - Hickory Smoked Kosher Salt
5 oz / 141.75 g - Maple Smoked Kosher Salt
2.5 oz / 70.87 g - Amazing Pork and Poultry Blend
2.5 oz / 70.87 g - Aussie Steak Rub
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WHAT ARE YOU THINKING? |
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We want your business...plain and simple. Far too many retailers ignore their customers needs. At Caroline's Rub, we put a high value and priority on listening to what our customers have to say. After all, who can tell us better than you where we can improve?
Visit our site today, take a look around and tell us what you think. We can't fix what you didn't like if we don't know about it.
We want to know what it will take to win your business!
Thank you,
Joe and Amy Johnson
Founders |
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AND THE WINNER IS... |
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We went all out in honor of the New Year for our monthly giveaway!
This month's lucky winner of our subscribers draw will receive
4 - 8oz. American Kobe Rib Eye Steaks
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4 - 6 oz. American Kobe Filet Mignons
Valued at more than $275
Congratulations to
Patty Wilski
Kansas City, MO.
Congratulations and our Kobe beef supplier will be contacting you soon to arrange delivery of your prize!
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FROM OUR EDITOR'S DESK |
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 Happy New Year!
2005 flew by so quickly that it is hard for me to believe it is over. But here we are on the edge of 2006.
We had a beautiful white Christmas here in Ottawa, but now that the holidays are winding down, I have to admit that I am pretty well done with the snow. It never ceases to amaze me just how much snow can fall, especially when I am digging my car and driveway out from under a whole lot of the fluffy white stuff at six in the morning! But, it could always be freezing rain.
Now that our Christmas break is over we have begun planning for the year ahead. 2006 is going to be a big year for us, and we have a lot of great things planned, including adding a new blend to our lineup, new packaging, new retail sales avenues, cooking show appearances, and much, much more. Many of the ideas we have ready to put into action are things that have been suggested by our newsletter readers. We look forward to seeing how things go, and sharing the results with you in future newsletters.
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What's in this month's issue...
In honor of our southern roots, we are taking this opportunity to talk about one of our favorite traditions from back home and throughout the Southern United States...black-eyed peas on New Years Day. Our article this month explores the legend behind the bean.
Speaking of black-eyed peas, if you are from the South, at some point in your life you were more than likely fed a piping hot bowl of these on New Years Day. One of my family favorites at the New Years table is our recipe of the month -Texas Caviar. This black-eyed pea dish is great served as a dip with corn chips, or as a side salad with barbecue, and it helps to kick up your luck factor too!
Our customer spotlight this month introduces you to a couple of folks from the Gulf Coast of Texas who really know how to live life to the fullest.
Our monthly draw winner is in for a great surprise. We have gone all out for the New Year and are spoiling our lucky winner with more than $275 of the best beef money can buy - American Kobe Filet Mignons and Rib Eyes, direct from our personal supplier. Believe me, it just doesn't get any better than this! |
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This month's special offer for our newsletter readers...
Once again it is time for that great showdown of showdowns - the SuperBowl! Regardless of where you put your money, you will always have a winner when you serve our Texas Chili recipe at your party.
This month, to make sure you have enough chili to go around, purchase two bags of our Texas Chili Seasoning and we will throw in a third bag for free! Simply add the three bags to your cart, enter coupon code SUPERBOWL in the discount box when you enter your shipping information, and we will automatically deduct the price of the third bag when you checkout. |
Well that is about it from me this issue. Thanks for reading and from all of us here at Caroline's Rub, we want to wish you, your family, and your friends, a very prosperous, safe, and healthy New Year.
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NEWS FROM THE WORLD OF FOOD |
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OUR FEATURED RECIPE |
Texas Caviar Recipe
Texas Caviar, a black-eyed pea recipe and a Texas tradition for the new year, is great as an appetizer, side salad, or a hearty dip. Legend has it that you should eat 365 beans on New Years Day, one for each day of the year, to insure your prosperity. Super easy to make, full of flavor with a bit of a kick, this is a perfect dish for your New Years party!
2 cups black-eyed peas (fresh cooked or canned)
1 1/2 tablespoon olive oil
1 clove garlic, minced
1 1/2 teaspoons Caroline's Texas Chili Seasoning (or more to taste)
1/4 cup frozen corn, defrosted
2 tablespoons jalapeno pepper, seeded and minced
2 tablespoons purple onion, minced
2 tablespoons celery, minced
2 tablespoons apple cider vinegar
1/4 teaspoon salt
Freshly ground black pepper, to taste
1 tablespoon fresh cilantro, minced (or more, if you are a cilantro fan)
2 Roma tomatoes, seeded and small diced
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Our featured customers this month are Bruce and Peg from Clear Lake, Texas, where they enjoy the retired life to the maximum. Bruce is a golf fanatic, and he has had the opportunity to play courses all over the world because he is also an accomplished yachtsman. They love to entertain on their boat everywhere they go, and one of the most popular things Peg serves at every get together is her own home made salsa, seasoned with Caroline's Smoked Salt. Peg tells us that her guests have always loved her avocado and cilantro salsa, but when she began to use the smoked salt, she "could never meet the demand, because the salsa was devoured faster than I could make it!"
Thank you guys for writing, and we'd love to get our hands on a copy of that salsa recipe!! Your bag of Hickory Smoked Kosher Salt is on its way.
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quickly point to a plateful of black-eyed peas. If you are native to the South, particularly in Texas, it is likely that at some point in your life you have brought in the New Year with a mighty helping of black-eyed peas. Why? For wealth, of course. Some Texans believe that if you eat poor on New Year's Day, you'll be rich the rest of the year. For those who aren't natives but still think they could use a little luck in this economy, a background of this dish and other good luck foods is in order.
