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December 2006
Vol. 2 Issue 12


If you enjoy reading this issue, please remember to tell a friend!


THIS MONTH'S RECOMMENDED BUYS

Caroline's Customers Choice Set
 

THIS IS THE PERFECT HOLIDAY GIFT FOR THE COOKS IN YOUR LIFE!!  START GETTING YOUR ORDERS IN NOW TO AVOID HOLIDAY SHIPPING DELAYS!!

Choose any combination of four dry rubs or Texas chili seasoning products to create your very own personal collection of gourmet spices for less than the cost of the items purchased separately!

Want the hickory smoked sea salt? No problem! Add a bag (or four) of our Hickory Smoked Sea Salt for only $1.95 more per bag! This is a great way to stock up on your favorite Caroline's products and save money too!!!
 
 

Caroline's Texas Chili Seasoning Mix
 

It's starting to get cold out there, so stay warm this winter with a piping hot bowl of "Texas Red" made with our Texas chili seasoning mix.

There is no equal to Caroline's Texas Chili Seasoning Mix when it comes to freshness and quality of ingredients. Hand-blended to the exact specifications of our family recipe using only traditional Texas ingredients ensures that you make a perfect pot of authentic "red" each and every time.
 

 
 Caroline's Aussie Steak Dry Rub
Imagine yourself making a steak that is the envy of the neighborhood - a steak that leaves your friends and family begging to know your secret ingredient!  With the perfectly flavored combination of rich, bold smoked peppers, and unique, premium herbs and spices in our Aussie Steak Dry Rub, that glory will be yours!

By now, you have probably guessed that our Aussie Steak Dry Rub is spectacular on steak and beef, but did you know it also perfectly complements pork, poultry, game, seafood, eggs, vegetables, and even popcorn and dips? Visit our recipe section for great and easy meal ideas that go beyond steaks and grilling.

TELL US HOW WE CAN IMPROVE!

At Caroline's Rub, we put a high value and priority on listening to what you have to say. After all, who can tell us better than you where we can improve?

Contact us today - we want to know what it will take to win and keep your business!

Thank you,
Joe and Amy Johnson
Founders

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AND THE WINNER IS...

This month, our lucky draw winner gets a special treat just in time for the holiday's!

2 - Caroline's Customers Choice Sets - one for you and one to give as a gift

1 - $50 Amazon.com Gift Certificate - perfect for treating yourself to a little something for your stocking

AND OUR WINNER IS:


Quincy Best
Fairfax, VA.

Congratulations Quincy, and we'll be in touch with you shortly!


 
 

Volume II

IN THIS ISSUE:


FROM OUR EDITOR'S DESK

Happy Holidays!!
  
The Christmas season is completely upon us now and with only a few weeks left until the big day, most of us are beginning to scramble around trying to find the perfect gifts for our loved ones.  However, with the selection of gadgets and toys that have hit the shelves, I am sure it's going to be a challenge for all of us to remember that we are supposed to be shopping for others and not for ourselves.
  
As you are all well aware I love this time of year, but after all the excess eating that I participated in over the Thanksgiving holidays I have tucked a few more pounds under my shirt.  So this year, Amy and I have decided to healthy-up our Christmas snacks by choosing to avoid making the traditional heavy butter, loaded with fat treats.  I'm not going to lie to you, we will still have our fair share of the good stuff when we go to others homes for parties - I would never want to offend the host or hostess (that's my excuse and I'm sticking to it!!).  But instead of having tons of goodies lying around the house throughout the entire holiday, we have chosen to re-work some of our old recipes to improve upon the good stuff and limit the waist bulging temptations sitting around.  I learned a long time ago that when it comes to sweets and chocolates, I have absolutely no self control.  Telling myself that I am not going to have anything fattening over the holidays is guaranteeing my failure, but by keeping healthier and still extremely flavorful snacks handy, I am far less likely to reach for those traditions that force me to buy a new belt. 
  
So with my goal in mind, I am coming to you for help.  If you have a recipe that is full of flavor and a favorite healthy alternative to the traditional holiday treats and snacks, we'd love to hear about it and give it a try in our test kitchen!  Send us your recipe and if we use it in an upcoming newsletter, you could win free products from Caroline's Rub, gift certificates to Amazon, and more! 
  
By the way, if you are thinking of sending your favorite chef some of our rubs, seasonings, or salts this Christmas, please be sure to get your orders in as early as possible to ensure that everything is received prior to the 25th.  As the season gets busier and busier, so does the post office which can mean delays and hold-ups for packages sent last minute.
Amy and I want to wish each and every one of you and your families and friends a very happy and merry Christmas!  Please be safe and we look forward to seeing you next month! We’ll see you in the New Year.
 

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What's in this month's issue...
This month's article takes a moment to look at a holiday tradition that you either love or you hate - the Christmas Fruitcake.  It's been around for centuries and funny enough it is the most common item for re-gifting.  Who knows but if you look deep into the dark recesses of your freezer, you may even have one stuffed back there waiting to be passed on to another generation!

An absolutely delicious alternative to the typical Christmas turkey, prime rib is the perfect entree for your Christmas table.  This month's recipe is a personal favorite that will leave your holiday guests in awe of your culinary prowess!  Try this slow roasted prime rib and you may never do a Christmas turkey again! 

What Christmas newsletter would be complete without at least mentioning the Christmas tree?  Very few things can compete with the aroma and sight of a freshly cut Christmas tree, but I think my favorite thing about the holiday tree is that no two are ever alike.  No matter where you go, the decorations that hang from the branches are unique to the family that hung them.  This month's "did you know" takes a look at Christmas tree traditions from around the world.



NEWS FROM THE WORLD OF FOOD

Et Tu, Fruitcake!
by Marjorie Dorfman

Did someone send you one of those hard as a rock cakes again this year? Are you convinced that whoever did couldn't possibly like you and yours very much? Well, if so, please read on for an interesting look at the history of fruitcakes and what they want from all of us.

Is there any food product anywhere that is more ridiculed and parodied during the holiday season than the poor old fruitcake? I once heard it said that there is really only one floating around the entire world. It is hard and stale because over the years it has been passed from person to person every holiday season since time immemorial. No one can eat it or use it for anything other than a gift for someone not liked, an alternate doorstop, brick or paperweight...


OUR FEATURED RECIPE

 Slow Roasted Prime Rib with a Garlic Horseradish Glaze

Ingredients
1 6 pound well-trimmed boneless beef rib roast (Choice or Prime)
30 large garlic cloves, unpeeled
1/4 cup olive oil
1 tablespoon chopped fresh thyme leaves
1/3 cup prepared white cream-style horseradish
1/2 tablespoon Aussie Steak Dry Rub
12 sprigs fresh thyme

Directions
1. Preheat oven to 350°F.
2. Toss unpeeled garlic cloves and olive oil in small baking dish; cover. Bake until garlic begins to brown, about 30 – 35 minutes...

DID YOU KNOW?
Chistmas Tree Traditions from Around the World

Canada
German settlers migrated to Canada from the United States in the 1700's. They brought with them many of the things associated with Christmas we cherish today: Advent calendars, gingerbread houses, cookies--and Christmas trees. When Queen Victoria’s German husband, Prince Albert, put up a Christmas tree at Windsor Castle in 1848, the Christmas tree became a tradition throughout England, the United States and Canada.
 
Mexico
In most Mexican homes the principal holiday adornment is el Nacimiento (Nativity scene). However, a decorated Christmas tree may be incorporated in the Nacimiento or set up elsewhere in the home. The typical arbolito (little tree) is often an artificial one, a bare branch cut from a copal tree (Bursera microphylla) or some type of shrub collected from the countryside...

Dry Rubs | Smoked Salt | Texas Chili Seasoning 

Caroline's Rub®
5929L Jeanne D-Arc Blvd.
Suite 260
Ottawa, Ontario K1C 7K2 Canada
Tel. 613.841.8200 866.827.1085